(101 Things About Shanghai) Fast Food for Sino Taste Buds

My close up, Mr DeMille?

 

One of the things I’ve noticed in my years of living elsewhere, is that multinational fast food places seem to try really hard to court their local markets by attempting to mould their products into something vaguely resembling the local tastes.

I remember seeing a Mc Turco in Turkey, which was some sort of scary meat product on a fake pide; in London, there were (Mc) masala spiced fries and vegan burgers; in Cape Town, with its huge Muslim population, all KFCs were completely halal and noted that fact quite clearly in big signs above the counter.

Here in Shanghai, you can buy taro root pies (they are soft purple and look like they should contain a synthetic grape-flavoured custard) or banana pies at Mc Donalds. At KFC you can get battered scallops, congee (watery rice porridge), Beijing duck wraps, and shaobing (round  toasted cakes covered in sesame seeds).

When I was walking to Nanjing Dong Lu to get my mystery meds for the first aid kit yesterday, I passed through an underground walkway, where the walls were completely covered in KFC ads. What I found fascinating about them was how they had ever so slightly tweaked the generic norm to fit Chinese tastes.

 

Bitter gourd, rice, mushroom sauce and chicken strips

 

1. A great big heaping pile of rice in the center of the plate. No meal is a meal without a shitload of rice. No rice? No meal!

2. Bitter gourd as a side dish. I dare you to serve stir fried bitter gourd at a KFC in St Louis.

3. People eating everything with spoons. This one confused me- gringos would have used a fork and I thought people here would use chopsticks. Maybe a spoon is seen as a halfway point in the globalization of fast food?

4. Food served in lots of thick sauce. The Shanghai taste runs toward heavy, sweet, thick braised foods.  Fungi are big as well, hence the mushroom sauce. Gotta have your fungus.

5. Red background- Luck? Fortune? Prosperity?

Comments

5 responses to “(101 Things About Shanghai) Fast Food for Sino Taste Buds”

  1. Haifa Wehbe Yabn El Halal

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  2. Suzy Avatar

    Those images are hilarious, especially for the mountains of rice. I remember walking past a Burger King in England on my first family vacation to Europe and seeing deep fried bean sticks on the menu. It’s always so strange to see what fast food chains dish out in different locales.

    1. MaryAnne Avatar
      MaryAnne

      I was a big fan of Burger King bean burgers way back in the mid-90s, when I had long waits for trains. They had a layer of hot sauce buried under the crumb shell, which I thought was a nifty surprise.

  3. Sam Avatar

    I love the KFC ads–though living near one, I could do without the constant fried smells. I also get a kick out of the “fake KFC”. The recent ad I enjoy is the pile of rice with the smiling meatball (smile made of a ketchup or ketchup-like sauce).

    LOVE your blog–read quite a lot of it prior to moving to Shanghai and am now going back looking through posts as I can understand and relate to it a lot more!

    1. MaryAnne Avatar
      MaryAnne

      Thank you! I’m so glad to hear that what I’ve been writing is useful and rings true for people. I’m only one person and I’m never sure if what I write is relevant to others. It’s definitely an interesting place to live…

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